Archive for October, 2010

An innovation way to a normal procedure?

Monday, October 25th, 2010

We all know that when we are on the plane, the flight attendants will all inform us of the safety features and procedure to take note when we are on board. However as it is usually typical and boring, we usually do not take note of it at all.. until Cebu Pacific came up with something new this time round. Can I say say that it is an innovative way to beat daily routine?

I think I can safely say not just the passengers, even the flight attendants will be excited to present their dance routine. It is not only a win-win situation which attracts the attention of the passengers, and also brings up the morale of the staffs.

How can you add that little bit of spice to your daily work rountine? It can just be a simple change but can bring about amazing effect. Lastly, do have a pleasant flight if you are flying soon…

Colour – CMYK / RGB / Pantone

Tuesday, October 19th, 2010

Most of us can see our world in vivid colours; of black, white, and all colours of the rainbow. To the naked eye, they are but mere shades varying in hues and saturations. To the initiated, it is exactly these distinctions that helps differentiate the good, from the better in the printing line of work.

CMYK refers to the four inks used in colour printing – Cyan, Magenta, Yellow and Black. CMYK is a colour mixing system that depends on chemical pigments to achieve the desired hues. CMYK, while it cannot produce all the colours in the world, can produce quite a number. CMYK is also a standard colour model used in Offset Printing for full colour documents, but is unfortunately limited by factors such as quality of paper, halftone dot size, and the integrity of the ink.

RGB stands for Red, Green and Blue. The RGB colour model varies light, instead of pigment, to achieve the visible spectrum.  RGB model is largely used for the representation and display of images in electronic devices, though it has also been used for conventional photography. It is important to note that due to the difference in lighting, colour matching; or properly converting RGB colours into CMYK is virtually impossible, and what is seen on the digital screen will never match what is printed.

Pantone refers to a standardized colour reproduction system. Each page contains a colour swatch of varying tints, accompanied by an allocated number code for easy reference. The guide has been specially designed to allow designers to accurately colour match specific colours at each stage of the production process. It is important to note that in the Pantone colour system, it is the paper – not the ink – that makes the difference.

The colours designed for uncoated paper have a ”U” behind its allocated number, and a “C” for colours to be used on coated paper. The different types of paper react differently to ink, resulting in dramatically different visuals when it is essentially the same ink. To ensure accurate selection AND representation, choice of paper should complement the colours chosen.

Colours are crucial in printing for us here at Design Workz, hence this article. We hope that we have cleared the air regarding how the colours differ and how they work across various mediums. Should you need any further advice, Design Workz would be pleased to provide you with more colourful suggestions.

Elderly Walking Aid Website

Monday, October 4th, 2010

In today’s day and age, it is evident that information is essential in our society. More and more companies are turning to online media as an alternative marketing platform. Elderly Walking Aid website has also recently hopped on the bandwagon, putting Design Workz in charge of their Web Update.

The website was given a whole new sunny outlook with useful information listing, paying attention particularly to the specification and details of the products. While one can access products in the physical store, having an online website creates convenience for the buyer – bearing in mind that the target audience is the elderly – saving on time and effort spent travelling could be a very big deal indeed. Also, buyers can trawl through the information on the website and make an informed choice before coming to a decision to purchase, all within discretion and at the comfort of their very own homes.

Elderly Walking Aid Website

Design Workz is deeply gratified to have been able to be part of such a purposeful cause.