Archive for December, 2013

How to write Marketing Brief

Tuesday, December 31st, 2013

A Marketing Brief is a document listing the expectations by a company’s marketing team regarding a finished project. It is the best way for the marketer to layout a framework for the creative team. Composing a Marketing Brief provides the proper amount of research, evaluation and planning needed to execute a successful marketing plan.

Below listed are the few tips to write a Marketing Brief

Direction and Key points – General purpose and idea of the marketing plan.

Company Review
Company Characteristics – System of operation (online customer, call centre, scheduled appointments etc.).
Competitive Environment Analysis – Identifying the industry leaders and the processes used.

Marketing Objectives
Target Market – Who is the intended customer.
Profile – Defining the “Call to Action”.
Sales Objectives – Calculate breakeven point and the top end of estimations.

Implementing Strategies
Product Strategies Product differentiations, advantages and niche components.
Price Strategies –  Defining the strongest price point.
Promotion Strategies – Plan to promote and raise awareness.

e-Marketing Strategies
Original web content, social media, online risks, email marketing, SEO & SEM.

There is nothing worse than paying for a piece of work that just doesn’t do the trick. So creating a good Marketing Brief will help the companies marketing team to do the magic.

What is Lead Generation?

Friday, December 13th, 2013

There are different marketing and sales strategies that business use. One such strategy is Lead Generation. Lead generation is the process of gathering potential clients and making a list that may be used as basis for succeeding promotional campaigns and sales pitches.

How is Lead Generation done?

There are many ways to do lead generation. One of the most known technique to gather leads is to use website contact forms. These are fields of inquiry that are placed in the actual website of the business. They require essential information like the name and contact details of the potential lead. Those who are interested with the product that the business offer can sign up so they can receive updates about the brand. Business owner can also use lead generation software that can be bought straight from the developers. This is a tool that is integral in the launching of lead generation campaigns because it gathers the list of potential clients and then categorises them in terms of qualifications. Other lead generation strategies that can be used are networking groups, brochures, participating in trade shows, referrals, cross promotions and co-marketing, SEO & SEM, using social media etc..

Using these strategies combined with other marketing activities such as newspaper advertising and directory listing will ensure that the business will always have a constant stream of new leads to convert into.