Archive for January, 2015

Immigration Solutions A4 Brochure

Friday, January 30th, 2015

Immigration Solutions Brochure

Doing a presentation to a group that isn’t familiar with your organisation? Meeting with a potential funding agency? Interviewing a group of potential volunteers? For almost any situation in which you need to introduce your group to someone new, a brochure can be useful. A brochure can answer frequently asked questions about your organisation. The front cover of any brochure is the heart of the brochure. The front cover grabs the audience’s attention by creating an emotional connection, a want to read or explore what lies within the brochure. The readers have short attention spans and they probably aren’t fully invested in reading the brochure just yet, so using powerful, stunning visuals along with short snappy, calls to action to encourage further reading. This is what exactly we have done with our new client – Immigration Solutions Singapore brochure design. Our client is a consultancy firm that specialises in helping clients put forward their best case as they go through their application in Singapore. We can produce such remarkable designs that not only represent your business effectively but also leave an everlasting image on the minds of your customers. Our team of designers thoroughly analyses your business objectives and competitors markets and creates designs that suits your business and improves your brand image.

Atlas Facility Logo Design

Thursday, January 22nd, 2015

Atlas Facility Logo

We feel privileged to work with our new client – Atlas Facility on their logo design. Logos are very important for business and is a must if you are planning to build or design a strong brand identity. A well constructed logo can create loyal followers through simplicity and memorability. Here are some logo designing types…

Brandmark Symbol – This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The human mind can easily remember a simple form better than a complex one.

Wordmark – It is an uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

Lettermark – Are exclusively typographic. The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. The best usage for this type of logo depends on many different variables such as; the initials can better graphically illustrate the company than the full name, the name is too long, hard to pronounce.

Combination Mark – Is the combination of a symbol and a wordmark. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

Emblem – An emblem logo encases the company name within the design.

So what’s your favorite type of logo?

How to Get Creative – When You’re Not

Thursday, January 15th, 2015

Colour Wheel

When asked in an interview with Leo Burnett Worldwide’s Mark Tutssel, whether creativity could be nurtured. No, is his take. He said “I think great creativity is something you either have or you don’t”. However, he added that certain skills could be learned over the years.

There is always a debate ongoing on creativity whether its “nature versus nurture”. Creativity plays an important role in our designing field. Here are some tips to rejuvenate your tired mind. Creativity often involves adapting an idea to make it your own. Continually expose yourself to new ideas and the creative well will never run dry. Whether it’s outside your house or just outside your mind, changing your perspective will help the ideas flow. Having a pen and paper on you at all times is the best way to catch every bit of inspiration that comes your way.

A study by Scientific American says that “Distraction is not always bad.” Insight problems involve thinking outside the box. This is where susceptibility to ‘distraction’ can be of benefit. At off-peak times we are less focused, and may consider a broader range of information. This wider scope gives us access to more alternatives and diverse interpretations, thus fostering innovation and insight”.

A 2009 study by the university of British Columbia asked the question: What colour most improves brain performance and receptivity to advertising, red or blue? The finding showed that both colours can. However, while red is the most effective at enhancing our attention to detail, blue is best at boosting our ability to think creatively. Try these tips and you’ll find that your creativity blossoms naturally. All it needs is fertile soil in which to grow.

Reliant Website

Thursday, January 8th, 2015

We live in an interesting time as far as business web design and online marketing are concerned. The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions. Most people are coming to expect that any professionally run business will have a website. With a well-designed site even a small business becomes a real player both on and off the net. With a website you can have pages of full-color advertisements that run 24 hours a day, 7 days a week!. On-line forms make websites a wonderful source of leads and prospects.

We are very proud to work with our client Reliant on their web design. Reliant is a vibrant company founded by highly experienced professionals from the oil and gas industry. Whatever industry or business you’re in, we can design a powerful website that will propel you beyond your competition and help you to start dominating your niche immediately. We develop highly targeted and effective landing pages that draw in business, while experienced marketing knowledge boosts our clients’ bottom lines.