Archive for April, 2015

Natural World Logo Design

Tuesday, April 28th, 2015

Natural World Logo

One of the most important elements of a successful business is the logo that owners choose to represent it. A logo is far simpler than remembering facts or a description of why your brand stands out from the rest; it’s a meme and an idea that just sticks in the minds of your customers, helping them associate certain, positive feelings with your business. In the marketplace, brand awareness rules. Without customers being able to instantly recognise and connect with your brand, your products and services won’t sell well. When folks are aware of your brand and what it sells, half the battle is won right there! Your brand stays in their minds even when you’re not actively advertising to raise awareness for it. Having a logo that is the identity and symbol of your operation is a trust-building element. A trust-building element is a factor that puts your customers at ease with your business and makes them feel comfortable dealing with you.

Customers associate all sorts of emotions and feelings with a logo, based on the design. For instance, a logo that features timeless shapes like stars or strong, bold strokes and lines will end up inspiring dependability and strength in your brand. Just like the logo we made for our new client – Natural World Products Pte Ltd. They provide organic products for machinery, equipments, agriculture & fashion products. The symbol of your company, a logo epitomises your brand and is the most high-profile, visible representation of your business to its target market. It’s necessary, therefore, for a lot of thought to be invested in the design of a logo. There’s no doubt that investing time in logo design can help grow your business.

Million Dollar Mission Book

Monday, April 20th, 2015

Million Dollar Mission

Books play a big role in everyone’s life. There are books which challenge you. There are books that you re-read again and again because you resonate with them or they make you feel good.  

One of the important thing that made you interested in reading them is the layout too. The work of a professional can make all the difference in designing a book layout. Whether you are planning for a simple text-driven book or have many images, charts, graphs, pull quotes and sidebars to include, we will make sure your book layout is consistent with the cover design, typographically attractive, readable and engaging. Our experience with book layout ranges from the simple to the most complicated formats featuring various printing and binding techniques, paper types, removable posters, and much, much more. We are invigorated by the challenge of making a book’s interior be as spectacular as its cover. Have a look at our new  book layout – Million Dollar Mission. Whether you are a parent, an educator, a student, or a leader, this book takes you on your million dollar mission to discover your strengths, explore your career options, and deliver your best shot!

The Role of Book Cover

Tuesday, April 14th, 2015

Book Cover

A book cover is an invitation — a way of creating interest in the reader. It beckons, inviting them to enter the world of your book and dance with your characters for awhile. It makes a promise about what kind of music they’ll be dancing to. An impressive design for the cover of your book remains one of the most important steps in publishing. It is a crucial marketing tool and there is a science to getting it right. The book cover is also the start of the branding of the book. The main principles of design is the product must be bold and eye-catching and conspicuously different from everyone else’s and this applies to books too. Bookshops display books with their covers facing the reader. It’s the first thing a reader sees. Even the author can be recognised not only by the letters spelled out, but by the font, the style of cover, composition, the look of a series. Our designers typically pay careful attention to every little detail, making sure that each book cover created is both representative of the contents of the book and attention grabbing when readers are skimming the bookstore shelves.

So in conclusion, do people judge by book cover? Sadly, they do and still do!

5 Questions to Logo Design

Wednesday, April 8th, 2015

5 Questions to Logo Design

Going to get a logo for your company?

The moment you start a business, the next question is to ask how would you like your logo to look like? It is essential to get a solid understanding by asking a lot of questions to draw out as much information as possible. By doing so will help pave the way to a successful outcome to bring a vision for your company as well as to build a long lasting relationship that will result in repeat business. Here are some questions to ponder over when designing a logo…

1. About the Company

a) What is the name of your company / organisation / product?
b) Can you describe your business nature?

2. About the Target Audience

a) Who is the primary target audience or ideal clients?
b) What is the target audience’s age group?

3. Any Design Preferences

a) What colours or colour palettes do you like and why?
b) Are there any elements from the existing logo (if any) that you will like to keep and why?

4. About the Brand

a) What are the values and / or mission statement of your company?
b) Do you have a tag line or slogan that goes along with your logo?

5. Any Timeline & Budgeting

a) Do you have a deadline that needs to be considered?
b) Do you have a budget in mind for the new logo?