Email marketing is an efficient way to stay connected with your clients while also promoting your business. It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
Here are 7 email marketing services that can help you begin to build an email marketing list and use it to grow your business.
1. AWeber – An email marketing program that provides 150 templates and a host of powerful, easy-to-use email marketing tools.
2. Campaigner – A simple email creation tool that offers 1,200 possible email variations.
3. Constant Contact – An email marketing tool that includes free personal coaching and support by phone, email, chat, and in person.
4. GetResponse – An email marketing solution that helps small business owners deliver information and convert subscribers to paying customers.
5. iContact – An email and social media marketing tool that is built around small business needs.
6. MailChimp – An email marketing tool that was created to grow with your business.
7. VerticalResponse – An email marketing service that includes 700 templates and step-by-step email creation tools.