Archive for June, 2015

7 Email Marketing Services for Your Small Business

Tuesday, June 23rd, 2015

Email Marketing

Email marketing is an efficient way to stay connected with your clients while also promoting your business. It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

Here are 7 email marketing services that can help you begin to build an email marketing list and use it to grow your business.

1. AWeber –  An email marketing program that provides 150 templates and a host of powerful, easy-to-use email marketing tools.

2. Campaigner – A simple email creation tool that offers 1,200 possible email variations.

3. Constant Contact – An email marketing tool that includes free personal coaching and support by phone, email, chat, and in person.

4. GetResponse – An email marketing solution that helps small business owners deliver information and convert subscribers to paying customers.

5. iContact – An email and social media marketing tool that is built around small business needs.

6. MailChimp – An email marketing tool that was created to grow with your business.

7. VerticalResponse – An email marketing service that includes 700 templates and step-by-step email creation tools.

What is Content Marketing?

Wednesday, June 10th, 2015

Content Marketing Cycle

Content marketing isn’t a new concept. Brands have employed content to reach audience for decades, but it’s only recently that the phrase “Content Marketing” has come into vogue, largely due to audience fragmentation stemming largely from the spread of social media and shifting consumer interests. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. The type of content that is shared usually will be closely related to what the company sell; in other words, the comapny is educating people so that they know, like, and trust the company enough to do business with them.

Some tips to have an effective content marketing:

Use images to drive deeper engagement – Visual content platforms like Pinterest, Snapchat and Instagram are more popular with consumers than ever – Providing plenty of opportunities for brands to tell compelling stories and forge meaningful connections based on their mutual areas of interest.

Connect with the audience through compassion – Supporting worthy causes through your content efforts humanises your brand and can help demonstrate its commitment to the causes and issues about which your audience cares the most.

Give audience, the members a way to share their passions – Empowering your fans and followers to show off their personalities in a brand-relevant way is a win-win – you gain a better understanding of their needs and interests and they get a powerful, prominent platform for self-expression and creativity.


The Cross Journeys Logo Design

Tuesday, June 2nd, 2015

The Cross Journeys Logo

One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company. After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers’ mind once they start associating your company with the logo. Great logo design is more than just displaying your name in an appealing font. They say people form an opinion of a company within the first few seconds. Powerful logo design should be strong and balanced without clutter to distract from its message. Your logo should always be created in an legible font. And finally, the logo should look great in black and white as well as colour. These are the basics. During the logo design process, every single part of the process should be carefully thought about and experimented with. Even the font that you choose can help customers form an opinion of the service they may receive at your company. Colour should also be a major decision regarding your logo. There are many colour theories that prove that colour can seriously affect the viewers desire, trust and willingness to use a particular business. Professional company logo design is important for business of any size, be it big or small.

We are very happy to work with our new client – The Cross Journeys on their Logo Design. They provide customised training and coaching, developing cutting edge solutions for social services etc. Our firm is staffed with quality graphic designers in the field with a proven track record of completing custom logo designs for clients ranging from startup businesses to large corporations. Graphic design is our passion and we are committed to our work and value your trust as there’s nothing more fulfilling than the personal satisfaction of a job well done and a happy client.