3 Reasons to Invest in Responsive Web Design

Responsive Web Design

A responsive website in its simplest terms is a site that will automatically reformat itself to the device it is being viewed on. These devices include mobiles, tablets, games consoles, TVs and desktop computers. This adaptability is so important because you can never be 100% sure which devices or screen sizes users will use to browse your website. We all know that mobile users grow by the day, making it extremely important that your business is easily found and viewable on mobile devices. Even with all of the data we have on mobile growth there are still businesses that have websites that are not mobile friendly. This gives visitors a horrible user experience and results in lost revenue for the business.

1. Search Engine Optimisation (SEO)
Google, being the search engine giant, pretty much dictates what needs to be done for search engine optimization. In its numerous suggestions on how to gain high rankings, one of the important ones is the use of responsive website design. Google has clearly indicated that it prefers responsive designs to the mobile templates. The use of a single URL with the responsive design makes it easy for the search engine robots to crawl and index the website. This also helps greatly in reducing the on-page search engine optimization errors.

2. Reduced Bounce Rate due to Better User Experience
A responsive designed website offer users various features when accessed on a mobile device; the website either adapts to the screen automatically or tries to reload to the mobile version. The latter option is slow and usually results in the page errors. This makes the user turn back to the search engine results page for the alternative websites. This increases the bounce rate and indicates to the search engines the ability of the website to generate interest. However, if the website has built-in responsive web design, then, the page opens almost instantly, fitting to the screen size, as it does on the desktop. This makes the user stay on the webpage and browse around easily, thereby reducing the bounce rate.

3. It Costs Less To Maintain
A responsive website will save an organization time and money during both development and maintenance. Once a responsive website has been developed its functionality ensures that it will react appropriately to any internet enabled device – future mobile and tablet releases included. Responsive websites allow organizations to stay ahead of hardware manufacturers and will keep websites relevant throughout the next stages of device and software development

For these reasons, responsive web design is the best option for your mobile SEO strategy.

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