Author Archive


Friday, February 28th, 2020

A designer job may seem easy and even to some people neglected work but often clients didn’t realise the amount of time and effort spent behind the monitor screen to get things done looking beautiful. A shift in layout can mean a lot of things and also bring up many variations. It therefore might clutter or clean up the space. What seems like simple and clean layout is often done up after many adjustments to get it look sharp and crisp.

At the end of the day, what the client sees is that 2 or 3 options but unknown to them is the many adjustments backend and finally selecting the best few layouts to showcase. And ultimately only 1 option chosen, still nothing pleases the designer more is when he or she get appreciated for the effort done and a happy client walks away… Can you see the difference? 🙂

DW Business Card Layout


Passion, Perservance, Persistent (PPP)

Friday, August 5th, 2016

How did you get into your current job? Because of the certificate or degree that you graduated in, or because someone refers you the job? Is it the job that you wanted, the dream job you wish to have? I always imagine myself to be in this industry but I can’t really tell why. Until lately, I found the name card box that I kept many years back, it contained the name card that I used to have way back in my secondary school days till the early days when I first started work.

I realise that back in those days, this is really what I like, what light me up. So despite after being in the industry since 2000. I haven’t regret it since and though there is ups and downs, it still continue to bright me up when a happy client thanks and appreciate us for what we do. So are you doing what you like on a daily basis? The things that light you up? Something for a thought on a friday…



Saturday, August 15th, 2015


How’s true is this? However, how many can really achieve what they dream of?

Kan være en stor hjelp, det er derfor de er ofte referert til som PDE-5-hemmer. Kan effekten bli vesentlig forbedret, hvis du er usikker på hvilken du liker best potens piller. Sistnevnte er preget av en følelse av fylde, som ellers ville ikke lenger være mulig, den aktive ingrediensen av på dette nettet er kjent for mange av den berømte Sildenafil. I noen tilfeller kan det oppstå når du tar Levitra tyggetabletter, Cialis er bestilt de.

Services vs Pricing?

Thursday, May 7th, 2015

Services vs Pricing

I chanced upon this interesting picture on Facebook, how’s true is it? I think besides the services, it also voiced down to the quality of work. Of course, one might say I can find a company that satisfies all 3 kinds, yes, it may be true. I also come across it as well but it can’t last in the long run. Something will give way. So quote for a thought? 🙂

Lunar New Year Closure 2015

Wednesday, February 11th, 2015

Dear Clients and Business Associates,

Please be informed that our office will be closed from 17th February 2015 (Tues) to 22nd February 2015 (Sun) and business will resume again on 23rd February 2015 (Mon).

We would also like to take this opportunity to wish you and your staff a smooth-sailing and prosperous year ahead in the Year of the Goat!

CNY Closure


Friday, September 26th, 2014

How true is that, have a good weekend ahead, is friday!!


Clothes and Dreams

Tuesday, April 1st, 2014

I don’t design clothes, I design dreams.

Ralph Lauren

Design, Create and Build

Tuesday, March 18th, 2014

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney

Design works

Saturday, March 1st, 2014

Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs

What is Lead Generation?

Friday, December 13th, 2013

There are different marketing and sales strategies that business use. One such strategy is Lead Generation. Lead generation is the process of gathering potential clients and making a list that may be used as basis for succeeding promotional campaigns and sales pitches.

How is Lead Generation done?

There are many ways to do lead generation. One of the most known technique to gather leads is to use website contact forms. These are fields of inquiry that are placed in the actual website of the business. They require essential information like the name and contact details of the potential lead. Those who are interested with the product that the business offer can sign up so they can receive updates about the brand. Business owner can also use lead generation software that can be bought straight from the developers. This is a tool that is integral in the launching of lead generation campaigns because it gathers the list of potential clients and then categorises them in terms of qualifications. Other lead generation strategies that can be used are networking groups, brochures, participating in trade shows, referrals, cross promotions and co-marketing, SEO & SEM, using social media etc..

Using these strategies combined with other marketing activities such as newspaper advertising and directory listing will ensure that the business will always have a constant stream of new leads to convert into.

Home Style Magazine

Friday, November 22nd, 2013

Home Style Cover

Magazines can reach your target audience, educate them about your product or services and move them closer to making a purchase. Magazine allows for more complex layouts than newspapers and other more basic print alternatives. Even more, they provide you with the ability to showcase your product in a full color, glossy format. This gives your product a more polished feel and boosts your company’s credibility in the eyes of consumers. Another frequently overlooked upside of magazine is that unlike other advertising mediums, magazines make it easy for the company to target specific readership based on factors such as interests, age and gender. By leveraging readership demographics, you instantly ensure that your message is being seen by the right people – the ones most likely to buy your product.

Our professional team have the technology and know how to get your point across in a way that is eye catching and effective. We are very glad to work with our client’s magazine – Home Style. This is a quarterly magazine. With an ethos of ‘Real home affordable style’, every issue of Home Style takes you on a tour through some of the country’s best new and renovated homes. If you are seeking a range of home living and design ideas, practical information, Home Style magazine is the complete read.

Beyond Words: 话中有画 Book Launch

Wednesday, May 29th, 2013

Joey & Me
Beyond Words Book Launch

I went to attend my client, the publisher book launch yesterday. It was held at The Plaza @ National Library Building. There are a total of 4 books published by different authors won by a competition held by Singapore National Arts Council (NAC).

During the 1 hour time frame, 1 author had a puppet show telling about her story. Another author had rubber stamp chops to allow kids to play with and to create simple cards for the upcoming Father’s Day. Simple activities, however allowed some bonding with the child and the parent, how’s nice.