These days it is all about aesthetic appeal and catching people’s attention from the get go. When it comes to printing, you have to ensure your material stands out among the crowd and impresses the target audience instantly or they will lose interest. Among the custom printing options available, spot UV printing is one of the most brilliant effects you can add to your project.
What is Spot UV?
This is presently one of the most popular printing techniques thanks to its eye catching appearance and versatile applications. It is actually a clear and shiny coating applied on specific areas of artwork to create a distinctive contrast. It imparts a smooth feel, which is why many brochure covers and business make ample use of it.
The concept is simple – Ultra Violet (UV) light is used to instantly cure the glossy varnish you see shining in spot UV printing. These coatings are extremely environment-friendly since they are free of solvents and don’t emit volatile organic compounds when cured. This UV varnish dries up super quick too. While all UV coatings protect the paper they cover, spot UV is mainly used for its decorative effect as light catches the partially coated portion of the paper on a piece.
How does it work?
Even though the method can be used on the entirety of a business card, it is the “spot” aspect that makes it unique. It involves the selection of a particular element of the design to give a great contrast with the rest of the design –
If you think of premium printing techniques, Spot UV is certainly among the top names on that list. It is an excellent way to promote your business to prospective clients who are attracted to the amazing brochure you present, or impressed with the quality of your business card. Take your printing to another level of beauty and creativity! this makes a long-lasting impact. Spot colors are used for identifying the specific area. Sheets are fed through machines with rollers that flood the sheet with UV coating. The sheet is then treated with Infra Red and UV lamps so it dries up. For the spot process, the UV varnish will be spread across a die-cut template, most often a very thin film which is placed over the sheet in order to ensure that only the required elements of the design are coated to create the desired contrasting effect.