Archive for the ‘Brochure Strategist’ Category


Friday, February 28th, 2020

A designer job may seem easy and even to some people neglected work but often clients didn’t realise the amount of time and effort spent behind the monitor screen to get things done looking beautiful. A shift in layout can mean a lot of things and also bring up many variations. It therefore might clutter or clean up the space. What seems like simple and clean layout is often done up after many adjustments to get it look sharp and crisp.

At the end of the day, what the client sees is that 2 or 3 options but unknown to them is the many adjustments backend and finally selecting the best few layouts to showcase. And ultimately only 1 option chosen, still nothing pleases the designer more is when he or she get appreciated for the effort done and a happy client walks away… Can you see the difference? 🙂

DW Business Card Layout


Spot UV – How It Works

Friday, October 19th, 2018


These days it is all about aesthetic appeal and catching people’s attention from the get go. When it comes to printing, you have to ensure your material stands out among the crowd and impresses the target audience instantly or they will lose interest. Among the custom printing options available, spot UV printing is one of the most brilliant effects you can add to your project.


What is Spot UV?SpotUVCoatingExample

This is presently one of the most popular printing techniques thanks to its eye catching appearance and versatile applications. It is actually a clear and shiny coating applied on specific areas of artwork to create a distinctive contrast. It imparts a smooth feel, which is why many brochure covers and business make ample use of it.

The concept is simple – Ultra Violet (UV) light is used to instantly cure the glossy varnish you see shining in spot UV printing. These coatings are extremely environment-friendly since they are free of solvents and don’t emit volatile organic compounds when cured. This UV varnish dries up super quick too. While all UV coatings protect the paper they cover, spot UV is mainly used for its decorative effect as light catches the partially coated portion of the paper on a piece.

spot uv

How does it work?

Even though the method can be used on the entirety of a business card, it is the “spot” aspect that makes it unique. It involves the selection of a particular element of the design to give a great contrast with the rest of the design –

If you think of premium printing techniques, Spot UV is certainly among the top names on that list. It is an excellent way to promote your business to prospective clients who are attracted to the amazing brochure you present, or impressed with the quality of your business card. Take your printing to another level of beauty and creativity! this makes a long-lasting impact. Spot colors are used for identifying the specific area. Sheets are fed through machines with rollers that flood the sheet with UV coating. The sheet is then treated with Infra Red and UV lamps so it dries up. For the spot process, the UV varnish will be spread across a die-cut template, most often a very thin film which is placed over the sheet in order to ensure that only the required elements of the design are coated to create the desired contrasting effect.

Brochure Strategist Website

Thursday, August 20th, 2015

Announcing a fresh and updated new look for Brochure Strategist. A premuim design arm of Design Workz.

Established in 2005, Brochure Strategist caters for quality and perfection with specific target audience. Please visit the link below and tell us your vision of a perfect brochure.

Brochure Strategist

What Is Parallax Web Design?

Thursday, July 30th, 2015


Parallax is a difference in the apparent position of an object viewed along different lines of sight. The term derives from the Greek word parallaxis, meaning alteration. In web design, the parallax effect is a relatively new trend. The effect itself has been around for a while, but lately is becoming more used and talked about. The Parallax effect or parallax scrolling in web design is the technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion. This effect certainly makes scrolling around websites an interesting experience. Some advantages of having a parallax website are:

• First of all, parallax scrolling can liven up a site which doesn’t contain a lot of information. Floating images will significantly freshen up and enrich the appearance of a flat page making it vivid and catchy.

• Another important feature is that interactive design leads to great public engagement compared to ordinary websites. It’s always better if it looks cool, right?

• With parallax technique a company can create a clean and inviting information route and lead visitors through it with beauty and style.

• An appealing design shows results of longer visitor time on the website. Thus, the overall website traffic also increases.

• The parallax effect is applicable not only for two-dimensional effect creation. It can be also used for adding different effects to the page such as icon moving, icon enlargement and minimization based on scrolling.

Some of the most engaging sites on the web today are doing it up with parallax. Whether you just want a style upgrade or to improve back-end SEO, parallax is a contender for putting you at the forefront of your market.