How to Get Creative – When You’re Not

Colour Wheel

When asked in an interview with Leo Burnett Worldwide’s Mark Tutssel, whether creativity could be nurtured. No, is his take. He said “I think great creativity is something you either have or you don’t”. However, he added that certain skills could be learned over the years.

There is always a debate ongoing on creativity whether its “nature versus nurture”. Creativity plays an important role in our designing field. Here are some tips to rejuvenate your tired mind. Creativity often involves adapting an idea to make it your own. Continually expose yourself to new ideas and the creative well will never run dry. Whether it’s outside your house or just outside your mind, changing your perspective will help the ideas flow. Having a pen and paper on you at all times is the best way to catch every bit of inspiration that comes your way.

A study by Scientific American says that “Distraction is not always bad.” Insight problems involve thinking outside the box. This is where susceptibility to ‘distraction’ can be of benefit. At off-peak times we are less focused, and may consider a broader range of information. This wider scope gives us access to more alternatives and diverse interpretations, thus fostering innovation and insight”.

A 2009 study by the university of British Columbia asked the question: What colour most improves brain performance and receptivity to advertising, red or blue? The finding showed that both colours can. However, while red is the most effective at enhancing our attention to detail, blue is best at boosting our ability to think creatively. Try these tips and you’ll find that your creativity blossoms naturally. All it needs is fertile soil in which to grow.

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