Lambang Agro Packaging Design – Detergent Refill Pack

Lambang Packaging Design

People are visual creatures by nature. Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. Product packaging plays an important role in the marketing mix. Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. This is the importance of packaging design. It is the key part in marketing a product and ensuring it sells. It is also the key part in associating a brand to a certain thing – be it a colour or a font. What that means, essentially, is that customers that are drawn to a package are bound to remember it later down the road before coming back to the product. Packaging design has become huge in the past few years as companies are realising that good packaging equals increased sales. The packaging design is often a consumer’s first point of contact with your product, and a spiffy package may make someone try a new product line they’ve never heard of. The packaging design is one of the most important elements in a successful product launch. It gives information to the customer about what it is and draw attention to itself on a shelf full of competing products. No matter how good a product is, poor packaging can keep it from selling.

We are very happy to work with our existing client Lambang Agro for their Packaging Design. We did the packaging design for their detergent refill pack. We believe it is important to offer innovative packaging design solutions that not only engage brand and consumer, but that are designed realistically for production. From concept to production to delivery, we provide structural and graphic design, artwork services, dedicated project management and production.

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