Responsive Website

JCST Brochure

Responsive Web Design (RWD) simplify the layout and adapt to various screen sizes. It is targeted at smartphone users with various sizes of their handheld devices. Retailers are joining the trend providing shoppers a mobile friendly viewing across many devices be it iOS or Android. The main objectives is to let viewers easy to see and navigate with their own devices. What retailers would like to hear most is the lower cost of maintenance. One website for all devices and there is no need to re-direct. The development of RWD can be done by most web programmers with better CSS coding skills.

However, in order to get to that stage need major re-design of existing website and large amount of data exchange that will slow down performance. User may find it easier to browse through and doesn’t know the technology behind. So do retailers. The benefit of RWD may seems invisible as compared to the investment needed.

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