Social Media and Your Business

Social Media

Since the boom of social media in the last decade, companies with small marketing budget now have a new sets of tools to make their known and generate new business. Social media rate of growth is phenomenal. According to Search Engine Journal, if Facebook were a country, it will be 3rd largest country in the world. Imagine the impact on your business compare to conventional media marketing. According to “The State of Small Business Report,” sponsored by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, “The study results show that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy”.

So if you are a small business owner and not utilising this tool, what are you waiting for? Choose a platform (Facebook, Tweeter, Linked-In etc) sign up and start engaging your customers. Keep yourselves and your customers up to date and stay current.

Of all the social platform out there, which one is suitable for your business? Like most convention media advertising, your target audience will determine which media platform to use. Let’s consider the followings:

1. Facebook – By far the largest social media channel. Almost everyone has an account. Suitable for Business to Customers (B2C) product and services.
2. Twitter – It is fast and great for connecting potential customers that are not in your network.
3. LinkedIn – Businesses to Businesses (B2B). Professionals looking for products and services. A social network with business in mind.

As a small business owners, concentrate your efforts to just one media platform as a start and build up gradually.

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