Think about the brands you are familiar or love. They are probably not just a brand name you’re recalling, but a tagline too. Almost every brand has their own form of tagline. Some are timeless while others gets replaced as years pass.
So…What Exactly Is a Tagline?
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:
A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.
Here are some of the taglines we’ve selected.
1. JUST DO IT – Nike, 1988
2. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
3. THE ULTIMATE DRIVING MACHINE – BMW, 1975
4. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
5. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
6. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
7. IT’S NOT TV, IT’S HBO – HBO, 1997
8. THINK DIFFERENT – Apple, 1990s
9. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002