Posts Tagged ‘Atlas Facility’

Atlas Facility Logo Design

Thursday, January 22nd, 2015

Atlas Facility Logo

We feel privileged to work with our new client – Atlas Facility on their logo design. Logos are very important for business and is a must if you are planning to build or design a strong brand identity. A well constructed logo can create loyal followers through simplicity and memorability. Here are some logo designing types…

Brandmark Symbol – This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The human mind can easily remember a simple form better than a complex one.

Wordmark – It is an uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

Lettermark – Are exclusively typographic. The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. The best usage for this type of logo depends on many different variables such as; the initials can better graphically illustrate the company than the full name, the name is too long, hard to pronounce.

Combination Mark – Is the combination of a symbol and a wordmark. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

Emblem – An emblem logo encases the company name within the design.

So what’s your favorite type of logo?