Posts Tagged ‘Facebook’

Social Media and Your Business

Tuesday, September 30th, 2014

Social Media

Since the boom of social media in the last decade, companies with small marketing budget now have a new sets of tools to make their known and generate new business. Social media rate of growth is phenomenal. According to Search Engine Journal, if Facebook were a country, it will be 3rd largest country in the world. Imagine the impact on your business compare to conventional media marketing. According to “The State of Small Business Report,” sponsored by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, “The study results show that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy”.

So if you are a small business owner and not utilising this tool, what are you waiting for? Choose a platform (Facebook, Tweeter, Linked-In etc) sign up and start engaging your customers. Keep yourselves and your customers up to date and stay current.

Of all the social platform out there, which one is suitable for your business? Like most convention media advertising, your target audience will determine which media platform to use. Let’s consider the followings:

1. Facebook – By far the largest social media channel. Almost everyone has an account. Suitable for Business to Customers (B2C) product and services.
2. Twitter – It is fast and great for connecting potential customers that are not in your network.
3. LinkedIn – Businesses to Businesses (B2B). Professionals looking for products and services. A social network with business in mind.

As a small business owners, concentrate your efforts to just one media platform as a start and build up gradually.

Think Before You Like & Share

Thursday, September 12th, 2013

Social Media presents great marketing opportunities for business of all sizes. Marketers view social media, particularly Facebook, as a great way to engage with fans through integrated campaigns and engagement strategies. However, some brands may be breaching Facebook rules, without fully understanding the promotions guidelines.Some brands kick off campaigns aimed at increasing “likes” or “shares” in return for credits or freebies.At one glance, the promotion may seem harmless and smart, but under Facebook, there are guidelines that need to be complied by brands or risk having their pages shut down by Facebook.

The four most important guidelines that certain brands fails to reckon are :

  1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
  2. The Brands must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.For example, advertiser must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
  3. The Brands must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
  4. The Brands must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

In short, brands must receive permission from Facebook to run a contest, or either use a Facebook-approved third party application to run a contest on Facebook.

So think before you click Like or Share.

Is Social Media suitable for your business?

Wednesday, November 14th, 2012

With almost everyone logging in to Facebook or Twitter once everyday, it make one wonder, is the social media platform suitable for your business? Your client is in there so are your competitor. What make the difference or impact to it? The key is in COMMUNICATION. You can connected to your clients via emailer, eNewsletter or through social media platform, the main objective is to communicate. If you don’t communicate to them, someone else will and that is going to bring your clients away from you.

Likewise, it is good to keep them informed of what is going on. Be it is a new service, a new product or a trend to update them about. So they will keep you in mind and think of you when there is a need for such services. Also, this will enable them to see you as a company moving with or ahead of times. The last thing you want client to think of you is someone outdated and not keeping with times. Therefore, do something today to communicate to your clients before they leave you. Not just that, do it consistently, so if emailer works for you, do that. If updating in Facebook is better for you then do that, just get something out there to reach your clients. Before you knew it, someone is reading behind this and contact you…

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From Elijah’s Consulting extract…

Dominate Your Market? Exploit Your Niche? 04 Nov 2012.

Heard these statements somewhere at some time? How about “Attracting your customers” and “Woo your buyers”? “Make it juicy for people”? While brand posturing, marketing and selling are of course very important, how many of you believe, really believe deep down inside, that your goods and services will truly deliver the highest value to your customers and clients? Read more…