Posts Tagged ‘Lead Generation’

What is Lead Generation?

Friday, December 13th, 2013

There are different marketing and sales strategies that business use. One such strategy is Lead Generation. Lead generation is the process of gathering potential clients and making a list that may be used as basis for succeeding promotional campaigns and sales pitches.

How is Lead Generation done?

There are many ways to do lead generation. One of the most known technique to gather leads is to use website contact forms. These are fields of inquiry that are placed in the actual website of the business. They require essential information like the name and contact details of the potential lead. Those who are interested with the product that the business offer can sign up so they can receive updates about the brand. Business owner can also use lead generation software that can be bought straight from the developers. This is a tool that is integral in the launching of lead generation campaigns because it gathers the list of potential clients and then categorises them in terms of qualifications. Other lead generation strategies that can be used are networking groups, brochures, participating in trade shows, referrals, cross promotions and co-marketing, SEO & SEM, using social media etc..

Using these strategies combined with other marketing activities such as newspaper advertising and directory listing will ensure that the business will always have a constant stream of new leads to convert into.