A Marketing Brief is a document listing the expectations by a company’s marketing team regarding a finished project. It is the best way for the marketer to layout a framework for the creative team. Composing a Marketing Brief provides the proper amount of research, evaluation and planning needed to execute a successful marketing plan.
Below listed are the few tips to write a Marketing Brief
Introduction
Direction and Key points – General purpose and idea of the marketing plan.
Company Review
Company Characteristics – System of operation (online customer, call centre, scheduled appointments etc.).
Competitive Environment Analysis – Identifying the industry leaders and the processes used.
Marketing Objectives
Target Market – Who is the intended customer.
Profile – Defining the “Call to Action”.
Sales Objectives – Calculate breakeven point and the top end of estimations.
Implementing Strategies
Product Strategies – Product differentiations, advantages and niche components.
Price Strategies – Defining the strongest price point.
Promotion Strategies – Plan to promote and raise awareness.
e-Marketing Strategies
Original web content, social media, online risks, email marketing, SEO & SEM.
There is nothing worse than paying for a piece of work that just doesn’t do the trick. So creating a good Marketing Brief will help the companies marketing team to do the magic.