Posts Tagged ‘Packaging Design’

Lambang Agro Packaging Design – Floor Cleaner

Thursday, September 25th, 2014

Lambang Floor Cleaner

The main purpose of packaging design is to attract the attention of customers.

The graphics and colours of the design act to communicate and to inform consumers the purpose of the products at one glance rather than reading the words that describe it. It also serve as a marketing tool to generate positive perception with consumers that lead directly to product success.

Coincide with the previous design that we have done for Lambang Agro, Design Workz continue with the progressive artwork maintaining the current flow of design concepts that ties in with the line of products. It is important not to overcrowd the packaging with graphics and colours which can distract and confuse the attention of potential buyer. We kept it clean and crisp.

Lambang Agro Packaging Design – Detergent Refill Pack

Friday, June 6th, 2014

Lambang Packaging Design

People are visual creatures by nature. Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. Product packaging plays an important role in the marketing mix. Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. This is the importance of packaging design. It is the key part in marketing a product and ensuring it sells. It is also the key part in associating a brand to a certain thing – be it a colour or a font. What that means, essentially, is that customers that are drawn to a package are bound to remember it later down the road before coming back to the product. Packaging design has become huge in the past few years as companies are realising that good packaging equals increased sales. The packaging design is often a consumer’s first point of contact with your product, and a spiffy package may make someone try a new product line they’ve never heard of. The packaging design is one of the most important elements in a successful product launch. It gives information to the customer about what it is and draw attention to itself on a shelf full of competing products. No matter how good a product is, poor packaging can keep it from selling.

We are very happy to work with our existing client Lambang Agro for their Packaging Design. We did the packaging design for their detergent refill pack. We believe it is important to offer innovative packaging design solutions that not only engage brand and consumer, but that are designed realistically for production. From concept to production to delivery, we provide structural and graphic design, artwork services, dedicated project management and production.