Posts Tagged ‘Sales’

Sales & Marketing or Marketing & Sales

Wednesday, February 27th, 2013

When you look at these two terms separately, both actually holds different meaning,

Sale [seyl] noun
1. The act of selling.
2. A quantity sold.
3. Opportunity to sell; demand: slow sale.
4. A special disposal of goods, as at reduced prices.
5. Transfer of property for money or credit.

Marketing [mahr-ki-ting] noun
1. The act of buying or selling in a market.
2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Often times they are used as corporation slurs by unaware individuals of an organization, community or even within government. Usage of words require context to set a ground for a conversation, as some words can have very broad spectrum of meanings, therefore people in industry have to be sharp with words.

One does not simply list a thorough summaries of event that is happening for a duration when someone of authority says “Give me a minute”.

When we carefully observes how each intended meanings in these 2 words ring about, we can generally infer that “Marketing” applies like water in a big farmland, and “Sales” are those small seeds that need growing and tending.

“Sales” is one part of the entire ground, whereas “Marketing” hits the whole land. Thus we come to the paradoxical question, can “Sales” survive without “Marketing”? Will the ‘seed’ be able to grow without ‘water’?

Scientifically they can, but not for long. Empirically, in business perspective, especially in modern time, the proper combination of Sales & Marketing plays an important role in shifting your company from a little fig leaves to a gargantuan tree!

Because “Marketing” is entirely consumer based, it is a message tailored to suit your target audience, this ‘water’ that brings life to your “Sales” needs to be managed by tactful and sharp individuals. In turn this will cause heavy impact to the audience receiving the message in the product or service your company is providing.

Thus the key to an excellence Sales & Marketing team lies in pruning the right talents and cultivating mutual teamwork in your members!