Posts Tagged ‘Search Engine Optimization (SEO)’

What is SEO & SEM?

Wednesday, November 13th, 2013

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two very common buzz words that are used when we want to promote a website or a product. SEM is simply marketing by aiming to gain visibility in search engine results. This can be done in a variety of ways including paid placements, contextual advertising, paid inclusion and of course via SEO. So the main difference between SEO and SEM is that SEO is simply one aspect of the much bigger SEM.

SEO is the practice of optimizing a site’s content so that it would rank higher in search engines. This mostly involve the proper distribution of keywords, increasing the number of backlinks and making it easier for robots to proper index the site. A robot or spider is the software used by search engine to determine how relevant that page is to what the user is searching for.

Other aspect of SEM, like paid placement and paid inclusion, require an additional cash outlay but are not really essential to the site. On the other hand, good SEO should also include making content that is relevant to the user. Even if a site mange to get a user with the other SEM methods, user would not stay if there is no usable contents on the Site. In this regard, it is easy to conclude that SEO is the cheaper option as we would be hitting two birds with one stone. Since we would need content anyway, making sure that it is optimized for the search engine is just a smaller adjustment.

The main disadvantage of SEO is speed, while other SEM styles get results instantly, employing purely SEO produces results in a delayed fashion. This is because it takes some time before the crawlers go through the site’s pages that constantly change content because the indexed data may no longer reflect the true content of the page.

SEM is a broad topic that covers a lot. SEO is only one part of it, but it is the important aspect. With limited resources, SEO is the best option to pursue. But if we want results quickly without concern for the expense, using the full array of SEM techniques should get us instant results also SEM allows you to do a 6-month or 12-month campaign therefore cutting the cost down.

In conclusion, SEM works like a quick fix and SEO is for long term, obviously also need more time to implement.