Posts Tagged ‘Snapchat’

What is Content Marketing?

Wednesday, June 10th, 2015

Content Marketing Cycle

Content marketing isn’t a new concept. Brands have employed content to reach audience for decades, but it’s only recently that the phrase “Content Marketing” has come into vogue, largely due to audience fragmentation stemming largely from the spread of social media and shifting consumer interests. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. The type of content that is shared usually will be closely related to what the company sell; in other words, the comapny is educating people so that they know, like, and trust the company enough to do business with them.

Some tips to have an effective content marketing:

Use images to drive deeper engagement – Visual content platforms like Pinterest, Snapchat and Instagram are more popular with consumers than ever – Providing plenty of opportunities for brands to tell compelling stories and forge meaningful connections based on their mutual areas of interest.

Connect with the audience through compassion – Supporting worthy causes through your content efforts humanises your brand and can help demonstrate its commitment to the causes and issues about which your audience cares the most.

Give audience, the members a way to share their passions – Empowering your fans and followers to show off their personalities in a brand-relevant way is a win-win – you gain a better understanding of their needs and interests and they get a powerful, prominent platform for self-expression and creativity.