Think Before You Like & Share

Social Media presents great marketing opportunities for business of all sizes. Marketers view social media, particularly Facebook, as a great way to engage with fans through integrated campaigns and engagement strategies. However, some brands may be breaching Facebook rules, without fully understanding the promotions guidelines.Some brands kick off campaigns aimed at increasing “likes” or “shares” in return for credits or freebies.At one glance, the promotion may seem harmless and smart, but under Facebook, there are guidelines that need to be complied by brands or risk having their pages shut down by Facebook.

The four most important guidelines that certain brands fails to reckon are :

  1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
  2. The Brands must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.For example, advertiser must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
  3. The Brands must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
  4. The Brands must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

In short, brands must receive permission from Facebook to run a contest, or either use a Facebook-approved third party application to run a contest on Facebook.

So think before you click Like or Share.

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